Marketing
November 27, 2019
Gucci's SoHo store includes a bookstore and a screening area, taking retail beyond the transaction. Image credit: Gucci
By Sarah Jones
NEW YORK – Foot traffic at physical retailers is decreasing and unlikely to rebound, calling for brands to build a revamped store footprint with fewer locations that favor engagement over transacting.
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