Marketing
November 27, 2019
Gucci's SoHo store includes a bookstore and a screening area, taking retail beyond the transaction. Image credit: Gucci
By Sarah Jones
NEW YORK – Foot traffic at physical retailers is decreasing and unlikely to rebound, calling for brands to build a revamped store footprint with fewer locations that favor engagement over transacting.
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","iv":"4ff620fbf4e326cf6d11be55ea33da4e","s":"4ca5730869f88844"}
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