Marketing
November 27, 2019
Gucci's SoHo store includes a bookstore and a screening area, taking retail beyond the transaction. Image credit: Gucci
By Sarah Jones
NEW YORK – Foot traffic at physical retailers is decreasing and unlikely to rebound, calling for brands to build a revamped store footprint with fewer locations that favor engagement over transacting.
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