Marketing
November 20, 2019
Ralph Lauren recently rolled out a new CSR strategy. Image credit: Ralph Lauren
By Sarah Jones
NEW YORK – From product creation to marketing, attracting luxury buyers today is more about creating a story and experience that consumers can buy into than strictly selling.
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","iv":"47f68e6915227760f636659c49fff5d3","s":"016ce10128df60c6"}
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