Blog
November 11, 2019
Lexus' December to Remember campaign is entering its second decade. Image courtesy of Lexus
By Staff reports
As digital video becomes an increasingly important customer engagement channel, luxury brands are thinking outside the box with alternative film concepts.
{"ct":"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","iv":"547540d1f270b0f9d2ed625ed36d5586","s":"15af08108985acc4"}
Share your thoughts. Click here