Marketing
November 7, 2019
Consumers are drawn to being influencers for the potential for flexible hours. Image credit: Olapic
By Sarah Jones
The majority of millennial and Gen Z consumers are open to being micro-influencers for brands, creating the potential for brands to broaden their sponsored social media partners.
{"ct":"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","iv":"840104dffd9355ec8dd136eb0941edbd","s":"cf50a58c1b1ab495"}
Share your thoughts. Click here