Marketing
November 7, 2019
Consumers are drawn to being influencers for the potential for flexible hours. Image credit: Olapic
By Sarah Jones
The majority of millennial and Gen Z consumers are open to being micro-influencers for brands, creating the potential for brands to broaden their sponsored social media partners.
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","iv":"92c3be99a197aa22e595c362b9f9886c","s":"be2101fd24ecb0fc"}
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