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Automotive

Ferrari fuels elevated brand extension strategy via Giorgio Armani alliance

November 6, 2019

Ferrari is looking to elevate its apparel offerings. Image credit: Ferrari

 

By Staff reports

Italian automaker Ferrari is taking more control of its lifestyle extensions, looking to protect its brand equity through a more streamlined approach.

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  1. ‘Unlike the Rest’ from Ritz-Carlton Yacht Collection champions service at sea
  2. Ralph Lauren launches heritage-inspired exclusives at Neiman Marcus
  3. Off the Cuff: A Q&A with McLaren's Nicolas Brown
  4. Prada’s first standalone restaurant arrives in Asia
  5. Kering acquires Italian eyewear manufacturer Visard
  6. Maserati returns as sponsor of Rolex Monte-Carlo Masters
  7. EssilorLuxottica extends agreement with Roger Federer
  8. Gianvito Rossi appoints new CEO
  9. OTB Group introduces first corporate volunteer initiative
  10. Chanel to serve as timekeeper of upcoming Boat Race
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