Marketing
November 6, 2019
Cartier is one of the luxury brands with the best customer bonds. Image credit: Cartier
By Sarah Jones
Luxury brands on the whole are struggling to establish an emotional bond with consumers, scoring below average in MBLM’s Brand Intimacy 2019 study.
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