Jewelry
November 4, 2019
Forevermark's "I Take You Until Forever" campaign. Image courtesy of Forevermark
By Sarah Jones
Even though marriage and commitment customs are facing disruption, consumers are still turning to diamonds to commemorate their love, pointing to the potential for jewelry marketers to modernize their advertising efforts to appeal to a broader range of romantic experiences.
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","iv":"b650652a81aece3f7796e32eb4c38ce7","s":"24d89300fea05ccb"}
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