Marketing
October 28, 2019
Every consumer is now an influencer. Image credit: Burberry
By Sarah Jones
Heritage brands need to modernize to reach the up-and-coming Gen Z audience, since this consumer cares more about being up-to-date on present trends than the past.
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","iv":"cc523af805c12642442417dae7df8d82","s":"c299bcae0dacb1eb"}
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