Marketing
October 24, 2019
The Porsche 964: a classic whose DNA runs through contemporary vehicles from the marque. Image credit: Porsche
By Mickey Alam Khan
German automaker Porsche was named the world’s most valuable luxury and premium brand, growing its brand value by 54 percent to $29.3 billion.
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","iv":"8f57f2b2f4e6930536b4e8e5e849a5c3","s":"88f614b4975f6389"}
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