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Apparel and accessories

Burberry gamifies capsule release with product-themed platformer

October 22, 2019

Burberry's monogram puffer capsule. Image courtesy of Burberry

 

By Staff reports

British fashion house Burberry is heralding its latest product launch through a branded platform game.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Bentley renovates countryside estate in Cheshire
  6. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  7. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  8. ‘Copy Nothing’ campaign defines next era at Jaguar
  9. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  10. Vestiaire Collective partners with influencers to combat fast fashion
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