Marketing
October 17, 2019
Musicians, who young consumers see as leaders in authenticity, are now launching lifestyle brands, such as Rihanna with Fenty and Pharrell Williams with his Billionaire Boys Club. Image credit: Fenty Beauty by Rihanna
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","iv":"96fbca07bea24fc071bdda781af1c3aa","s":"98bbee70ead62fae"}
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