Marketing
October 17, 2019
Musicians, who young consumers see as leaders in authenticity, are now launching lifestyle brands, such as Rihanna with Fenty and Pharrell Williams with his Billionaire Boys Club. Image credit: Fenty Beauty by Rihanna
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","iv":"404cae9be347fff945cca76184e4ebb4","s":"59a07346d6756e95"}
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