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Automotive

Rolls-Royce courts daring audience with disruptive short

October 16, 2019

Rolls-Royce is touting its Black Badge cars with help from Viktoria Modesta. Image courtesy of Rolls-Royce

 

By Staff reports

British automaker Rolls-Royce is promoting its boundary-pushing bespoke options through a partnership with a performing artist who similarly breaks the mold.

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  1. Luxury brands losing ground with younger audiences: Bain
  2. Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion's future
  3. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  4. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  5. 2024: The challenge for luxury amid global and regulatory changes
  6. How technology is elevating luxury shopping in the age of experience
  7. Mytheresa releases quarterly results, reaches record high AOV
  8. Women now represent 13pc of global billionaire class: Altrata
  9. Louis Vuitton opens applications for biennial Watch Prize
  10. Culinary tourism market in APAC to grow to $6.2 trillion by 2033: Marriott
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