Travel and hospitality
October 16, 2019
Travelers want sustainable but unique experiences. Image credit: Virtuoso
By Sarah Ramirez
NEW YORK – Storytelling is essential for hospitality brands to share their brand values with guests, particularly as interest in sustainability and authentic travel grows.
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MuKGMbPlwbILwLULBkbC5VYuU37ZmFSoLjAChByrB7fZhpwuZISvouyvuPZKZy5NRvjm6ulo\/gRG8bgpHCZBOkvUFumiWjkgHR\/C3OSdzRqSYJXggOdiIDwqKKl7OSLyZXclqOcJNW6zT0t0f02scMiMC4L0Kl9SkVJX2L5EL3EkqGwZ69cIGWaGX7oelY6YF5FsTlCjAinEFrGHl2HRb8920TYJqmwvQd7jmL7k8RHRlRCptGA2iWeSSDDTFxqlzNCk3qkvnl0\/uEiy5R3RwB3gCitmbsqjUVeD6K4VfohOsjBQkUgZFgCeuq7\/n4l2GY84Qr2WxHxEoHCsofEm7FoHJJFqYG2\/+RNJeEe5EYhBLeF0sO1JRHqsw1RjTujUTrjx0eayTwSNuBYHQFL0PLlkGaoQfiBQp6FDYu\/c4XoP1dVPNWIc1YuiOyWhxaKC\/\/Z1T8xaw8j\/dheJHAkj3dpwTTMbNAJaIVNWBIk07INBZt\/rWtb2rFj9JoJ2Sy4vxP2VSp7aCX\/cwW9KaJn8Uu9ZZAzdS\/t2AlQR5dWLKQvI5eLEJ17lo5C5Z0oPL7AbqBUHZ\/+F46mzFY4oYDeZjiVZ2ltYU6MfZa+rIIqchKLYWlzJBciv8vmLksVuF5CAvlJQLi0EoENi9eYVdDKt0SnS6BIGTvFoR7ZOrymoyMEEHOprprzP7XEper9wiLoRSb4HdKoOOkxkqfeAanTcJDV08JBHNjcp4xKn8zVPAoK9yQ56fq8ycX9BuL5WhAeYQHTJclV+yePB+DVMTiNHaQAZe6F+tgc3M\/iDb3BvE+gtdWbvQsbNbpO\/4X+UfUIfKwjavrU\/SiNKmIdxIuhaj8pBhtZlguXnQUatrYq8D5W2+UcBK4I1190OcGmLalL5BHnA532QQ0wfoBkPPFQRcGUsK8es0gtQ2f1bTwBNljJOSa8iPC75qXGn8cklgvfew82stpabMHcI07nMeHa7FnR8G1XjOrhofTWcmavBoRMUwA09R6GZYn2prVf3JA8u1vf3mbcTJX\/2UkPs2bAYhjQbWhKAle7rruI4ROleTE7BxAjuJrodH0fHmWEugfi0H86HBRI7\/kSWlXQ293jjaKznaDqsKdlJzLL92g89uF2uBUPIUq8BEQkIi2k0ecnZfWINaIdwaQA6YtRrcl+G1q+m4O9HkGoH2Ko3zdOH9aQJqhvmGa6g50920mKJ8fCzAOKczWYFK2xTwoepnA\/RxjbPu2JllRpi44t3TRc8Gef4fEMyTOrsWd7M9OEVBV\/tOMgZl0+yKNhr2aXCvpyHAb3vvL77WVhk0rSFBjStKmWbJtswBqO7mJ732um0tE\/DGm4D4elJIPT3tztII36\/Kwcg2Gt8CEEvufLjbUScVeHyyLtyO+cMdfHS2SUNL8S\/Lrhu\/6HwH7vjCTHkzNZsoHyuv\/oae3pF+0BlZsnfLRFU7JAC7qxdF1UrEzroKikdW+uMT\/6y+EzJPHuocB6x1iysGbbcDlf4MTn3NR+L4zKrClqmgxzAT5n+GXHiS9akz815HTHgCZUpyRUdVNy7WajmsdwGrQEej2Z71lQATRQc2TJuS5sAswne2ttc+O9DJtdnRn86Pboj6556mH1Gm94TMRxDTHwJHRU3MNhHiJSvliXjXyLHZ01eIon4F2+v6bQSBw+EcHOeSfqRExjMTI1NffoHG37G5YfFj8BXf2MJM2b8B6UxfBU13\/AkRo5Jw8Arz+HOOKIIB22aFIV367GwjrZA62ltA+XmHWIAmAKbHAknZEbJZkrce3yEaV1+R9z8XgPbO\/AKaE1ICvzf9Cu9OTv2VbMikcbdKvjm\/aig0EMaUgMar\/\/zo8oZfK20iu5D6bMjbMD9jw5dswKDbT0sB0wb5N86eCiVUiPQMa0ODZDncHCQ8Ld12PNkMB96lWr\/qW34VGr2eeJJJxvyBEUi7Tlfd+MN2tURkTqFwSCqjReGckkkEQw0SYlXQVE3SMZqMhQdt0o5dxRjSRKASlvMBLBKh3EVC+VgBzy8QHyxV3ZBG8tH6fV2niJZPNq0jJTFz3cvO8QFslv2KtQtuJv+ub5CPKQ\/RvzIwW0JqTsUgAI2lW9ISMpL6iVJ8GkMM5DBV8qPMo6mD\/0K5GPB\/d6mfDYzlnh4KFrDw6mJluFuqDGv9BcRxtH\/ynqSFuU\/6\/OasQ2IaTX8YyUTkSgomdK23qrjZ3ERRJYbyjELTxqrQufZFXcQCL\/m8hbaaUjaoc5kPQmDWhkfhOeh18JTLKhNwnwJTcbzd7zu9h0wJJ35dEy2LykRYpWLEV6uz9wTCN3Ez5Rf8ILK\/49VfmcF5jSNMTKNhn7FKOgAJ17is7UiyHOaGJhjHYEuTL8ORRm9fanHgtV5Vf22qCaRqcodxpqXSaBiigSG6nsQxxBYMAp9Ofjyp4ekYNHMq9UMuQdxIF7VCdHB3D9\/ERPEuohe0Eu7GcKVjReObyQTlGUiZkI91Jj2vKv1haM7VpdJW\/d\/jyXj+7pFdhbPjMnOuWihnhjfph2iv\/krpPBUpdh4A26AJ7BcCHll3EWjMu0aTaitLi9sJDH2yO3HS+XGMKAVOI5CmFMFhUlqkxkJF6J+ZPIuGjDXAlYJIPuiYepPukjFJskSZfxDJhRcw+S29M2QYF30rRfN8qXZQPOq+N0jSq7NGMnUmlLRwFu1\/0RS11YwDc9oP0j5jtKULOIDi5Zyr798i2MCxSR5pDaSM5o3g1cOxFy0Jd11MTy7ZbRtYgJByZHGfAZBfYNniwzD3k\/xUVchbmT3bXxiJazc3Ls7gTuFgFKaahBmC08SV0VDrulYL8NAX34Wr8Ipg9VH6edQUECQB3+caCjGFYurCI95a+deEvaBAKOY5cwadfi3gRc7hBW4mVupY2Mmtg9hQKucVFZQqrMZVkaZc9EpB5u+HixbRMnohN2MFRuNaQF6Ae+OjmgDJFTmJG2eKysyfah73MFWXDaYOxURrVTJ\/07To4pr7xX4xc+r3lGodP4JPfquMpur3FXIV3FdNp2YDp1pSf\/r12fOXwmNFeY+twaR39jKFhhj4sF\/fD5ZoIq133Yw0n8ZlxmSuCPyTVkwiwZnInqpI8eOQaeL2cNhz2O7vVzLu\/2fEtkTgS\/jOETc4dvXcKbcBgZr6xc\/s8EbEvzMgrRjF7AURIS54LCwJyqrhwoaYqZeB+aW2aPrX5lvLovebH3eVEECmJMlNf0oqfM6HBsA9IzXFVsLzR1TWk4yWdrrrkpimmWLlvRV6ZKjry+VS\/+FV+v2yoE+G2W+0AiK\/1rLIKbG5q7hl6pduesrkidZgZNikuPKEPcfwQB\/JZJuEa02nVKRIqx2VNG\/hx098z6th3ZMbcdQV8upQujockTk8PsCfwX1ZqzYzxEm8ZPsXic8\/WpLXT9Xe\/nBTT0Z2Xe7+FMVRckZ7RTUkj6rkZRxmK4qRMI5Q+71myS91gyekzymDC5fyNHGgMXWtc8TdaA\/NZaufLKgg3B0DcKMIDDZ8XLXx2S6JQW8jPzvARU0hGfhhk9dpjwthEwQcVVxTj40SzOqkltbpPllB7tCZSErT2XsO3vCABN9RcicpKpqWtSGVEXGANNIgmf7MTvugExXGvGDR2Dh+kUzr4XDMrtYupq7axpsdyUoysYAvCnFk7jwRqjZKH8yNmSx\/IWoJPeiZuPEwAzMU7k1oBoNYB1y+xcn3X2Gp+JgQKi7oG0nbvBhQ\/PiEqW3NJ6Z2fHRSlb3oX9u++eGcx0IYniKSMrruYdNWCXumhxLqY+\/DDoD4deOKGJx9ZqBt74l1fEm5n3L5UG8Kr6Sduk3uO6R7v\/jaSmXzkamU1evO5UJy7bCAq79sJ2XDMA0jffRYEdNu7Ienmcb2Xk9zBx9uGo67X3Po7JMIyzZtGmSXgSdlZIJ5uuKVjXIdT68E8Ut6Q6Os+5gU5Zwe9JYXa6AKLUnFQgxC6QGYeOpWqA4AoUFzCO7ogrRho8lnjsNhtn02y9QIpuDq88qvH9dDKAER3EQNGmazP1EGY9ooML6NvbZisk6c2zQJGOcJVXhmIO+nL3p0gDQDxY\/IwFU\/9ijM4qmtOlpRQBvcrPnQX3MamsgKTixncVbimVKbTk2CNNU+i3JPY+OoKL8NgaCzphTu3lqW5Y0KnFyQN1di2+S+IkzQAU8CbFQ44sf6BU27N+wJv36Us\/Px24nc0D\/xLUzam260b9c5lnmS4ESh2UkIW74p1dG05e4lcCv3pVFxBofnWrPr0U2p4yUtGxMDTBo10TqmQ==","iv":"08acc44a545e14739af1bedae5b58f7d","s":"8848a0090bb48543"}
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