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Apparel and accessories

LVMH backs LA-based streetwear brand

October 10, 2019

LVMH Madhappy LVMH Luxury Ventures is investing in streetwear DTC label Madhappy. Image credit: Madhappy

 

By Staff reports

French luxury conglomerate LVMH Moët Hennessy Louis Vuitton has invested in Los Angeles-based label Madhappy as it continues to court Generation Z consumers.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
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  4. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  5. Louis Vuitton opens applications for biennial Watch Prize
  6. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
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  9. Audemars Piguet unveils collaboration with artist Kaws
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