Luxury Daily, October 9, 2019 – Informal, individualized communications key to engaging China’s younger generations: Agility
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| | Marketing Informal, individualized communications key to engaging China’s younger generations: Agility  |  China’s millennial and Gen Z audience is looking for brands to speak with them rather than at them, as a study shows they would rather be influential than feel influenced. Entire
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| Retail Frontline associates need to become fluent in brand language FREE |  NEW YORK – Marketers carefully craft messaging around the brands they oversee, but this work can be undone if the teams that interact directly with customers are not adequately trained in the positioning. Entire
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| Marketing Register now: China Outlook 2020 conference Nov. 6 New York FREE |  Register now for Luxury Daily's China Outlook 2020 summit Nov. 6 in New York. Get to hear the top China experts share insights, strategy and tips on how to navigate the China market as its consumers race ahead of marketers. Please join us! Entire
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 | Arts and entertainment New socio-economic dynamics of the art market |  Art is a reflection of the times we live in, and the idea of white box as an art format is very 20th century. The format of 21st century art is the feed. Entire
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| Research Luxury Daily releases 44-page State of Luxury 2019 report polling industry insiders FREE |  This third annual State of Luxury: The Insider View report by Luxury Daily and Unity Marketing surveys 600-plus luxury insiders on their reasons for optimism and caution in 2019. Buy the 44-page exclusive research to arm yourself with invaluable intelligence, or get it free with an annual subscription to Luxury Daily. Entire
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| Strategy Special invite to join State of Luxury 2020 survey – respondents get exec summary FREE |  Luxury Daily, Unity Marketing and The Home Trust International invite you to take this quick survey to help us produce the exclusive fourth annual State of Luxury study from a luxury insider's point of view. Respondents will receive a detailed executive summary of the State of Luxury 2020 and a 70-page book titled, "Luxury Marketing Disrupted: Evolving from the 4Ps to the 4Es of Marketing." Entire
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 | Strategy Subscribe now: Full access to 80,000+ articles, reports, videos and images FREE |  We invite you to subscribe to Luxury Daily and join the ranks of the smartest luxury marketers worldwide. Our subscribers include decision-makers and executives from the world's leading luxury brands, retailers, agencies, publishers, market researchers, universities and consultancies. Entire
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| News briefs Google, Selfridges, Shiseido, Mercedes-Benz and esports – Live news |  Luxury Daily’s live news from Oct. 8 - Google seeks to simplify shopping experience ahead of holidays; Selfridges sees sales growth after retail investments; Shiseido strengthens portfolio with acquisition of clean beauty leader; Mercedes-Benz adds AR activations to Atlanta stadium; 5WPR launches esports division as brand interest grows. Entire
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| News briefs Tariffs, superyachts, Lancôme and Taobao – News briefs |  Today in luxury - Savile Row braces for US tariffs; No one needs a superyacht, but they keep selling them; Amanda Seyfried named Lancôme global ambassador; Think twice before you snub Taobao. Entire
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