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Fragrance and personal care

Shiseido strengthens portfolio with acquisition of clean beauty leader

October 8, 2019

Drunk Elephant Shiseido is buying American skincare brand Drunk Elephant. Image credit: Drunk Elephant

 

By Staff reports

Japanese beauty group Shiseido is acquiring skincare company Drunk Elephant as it works to connect with younger consumers who are intrigued by clean beauty products.

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