Marketing
October 9, 2019
Kris Wu in Louis Vuitton Horizon Soft luggage campaign. Image credit: Louis Vuitton
By Sarah Jones
China’s millennial and Gen Z audience is looking for brands to speak with them rather than at them, as a study shows they would rather be influential than feel influenced.
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","iv":"314fb792fc2c4b9ee49d9c4a8fab37d8","s":"e601c3acbd516e3e"}
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