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Automotive

Lexus explores connection between drivers and design in multichannel effort

October 8, 2019

Lexus Greatest Curiosity Lexus has launched the new campaign “Our Greatest Curiosity.” Image credit: Lexus

 

By Sarah Ramirez

Toyota Corp.’s Lexus is celebrating curiosity in a wide-ranging multichannel campaign that shows the different ways people search for new experiences and inspiration.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  3. Women now represent 13pc of global billionaire class: Altrata
  4. ‘Copy Nothing’ campaign defines next era at Jaguar
  5. Ambassador-led storytelling carries holiday campaign from Boucheron
  6. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  7. Audemars Piguet unveils collaboration with artist Kaws
  8. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  9. Mytheresa releases quarterly results, reaches record high AOV
  10. Louis Vuitton opens applications for biennial Watch Prize
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