Marketing
October 2, 2019
Louis Vuitton is among the luxury brands that is experiencing online traffic growth. Image credit: Louis Vuitton
By Sarah Ramirez
Generations Y and Z will account for 130 percent of luxury market growth through 2025, but brands need to stay cognizant that these consumers have evolving views of ownership.
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