Marketing
October 2, 2019
Louis Vuitton is among the luxury brands that is experiencing online traffic growth. Image credit: Louis Vuitton
By Sarah Ramirez
Generations Y and Z will account for 130 percent of luxury market growth through 2025, but brands need to stay cognizant that these consumers have evolving views of ownership.
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","iv":"0c76fdae1fc285b2aa9e341b03a09a78","s":"0e95a18206ba2fe9"}
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