Travel and hospitality
September 30, 2019
The Pierre is one of New York's most iconic hotels. Image credit: The Pierre
By Sarah Ramirez
NEW YORK – A client’s experience can be defined within the first 30 seconds of interaction with a brand, making first impressions pivotal.
{"ct":"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","iv":"933c5d0aff02de878f9c01208ad82774","s":"dc35e4871645032d"}
Share your thoughts. Click here