Watches and jewelry
September 23, 2019
Digital marketing is important for reaching today's watch buyer. Image credit: Ulysse Nardin
By Sarah Jones
NEW YORK – Wearing a watch today is less about functionality and more about fashion and buying into a brand, enabling houses to differentiate themselves through marketing that centers on their unique history.
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","iv":"9a5103702259f0e783c8e4f25ef02b4d","s":"253ea2424e532b23"}
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