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Travel and hospitality

Lexus catches a wave with luxury yacht debut

September 20, 2019

Lexus LY 650 Lexus has revealed first luxury yacht. Image credit: Lexus

 

By Sarah Ramirez

Toyota Corp.’s Lexus is taking to the water with the debut of its first yacht, as the brand builds its luxury pedigree while expanding to a new category.

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  1. BMW sets record with funds raised for education at playoff event
  2. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  3. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  4. All-new 2024 Lexus GX SUV stars in annual holiday campaign
  5. BMW models top luxury auto shopper poll, Tesla slides
  6. Luxury Unfiltered: The self-inflicted luxury crisis
  7. Mergers and growth and consolidation, oh my!: Courts disallow Tapestry-Capri deal
  8. Vera Wang sells IP to brand management firm WHP Global
  9. Meta drops price on paid subscription tier in EU
  10. Luxury Unfiltered: When brands fall spectacularly short on client service
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