Marketing
September 19, 2019
Sephora creates targeted experiences for each of its shoppers. Image credit: Sephora
By Sarah Jones
Beauty retailer Sephora’s loyalty program, targeted emails and ominchannel experience have helped it earn top marks in a new personalization report.
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NjwvXretZxec5L0IyoOc3ip8AjRuRWDuT5WUFotCx+y2xZOSWEQ9OidWMIokHrKp5zJhBIfLkWRKIS8r1JrIJfc2jJvs49NGdeeWp+bwaX6o0pes1+zWOlffbcvCasIqEazST5hWGSm4fZu8n0mYjObmjF\/qTexHtrz0pYMHYDRpNtZ6PAB8zc16NOvHRlrEP1bO8YISCcQOhjiZCWmTj0XikTK0lh7vqC9LcxxSlqqzeopNOgvpPjbNwgaxPcwR89C6I+JbU20n75HgPDiXvxgK\/trtfCI2tMmFqekrFGez2c6JUjBPDyKF+womEa+2fukfV5c8h1MyUvE8CXyr4Qaf2LECU0c4cn7wwadMamOf+VUz\/Qt28WLTxQYXxMQCUTv0R1e7DHnmxFVDUk57G0PImDIdZxzMDg9d8jpEqalZkGSpmFyN4dqfxaha5h40ajm81hNM+I1X8aQZNx2Sa41YrQTWS9oa7aW1kR4RZIh9uwjFMWbN2kBZPI7g9v1RDye6lE67ofzXYuuQ1dEISjv8ko5TUO1wf2UmsWlBS26XNRMZD8PW3x7FEMX0Rjr7bkei4rjaQxSBTeNhKGHGK1q2O+O74bXhdQFxggnR84cnN3233Upgy3wPMzgCGAiw6Uf0+4SoGlZWtfC6DcHGEth0R8VptyOT931fv1eN23YWbz0jC2b5fHKyeurEppa83oZGhx1lrOFsZSLF9RsA9JAOayC8DRLMovZ\/DBTjbaj1v7mk899j4XXCTK9U5EPBIVYmfQ9jLZkIaCTmtaAX9vMe2RZV8\/qjo5tiy7ESr+tu9h9PT4ij3oRokqprE9afPGPyxynwoT9YZmP2Qtg7bwU5Ru\/LJ1xH42+nKQhOjaEkG0I7teAZLBVEMdjbVuU0h4cuCNKTiqKAMDvR0cPmunhLhH8z8ZSR91NZLRRVFAfF87PEs4pFMe4Y1gx\/prRs3s4rz0mfdI8qYI91lq\/BqQ8UiSb57MHpUI1fsbw+NQ1mAvRDktI3xNUNh8Ogs+EDRHEOTdKcC7+VaDZQ4mikU\/fGjGopprPuDPhODf7fk6G27HTq0GQscAeB06lKM9j9kOpmnm\/2fF0HBh8YbFOwsPrghZa8NglLIjJJo2SrDbGhJ6PRht4x\/wP3QJgzu6y5ML6OzMWxFgie8PW8eE+YnEYCOcl74pDrZZ7nDzIMfW8+LGP75bl2quJadkHfQCb9dsReC6FzNJhUHWHh85naBGP32Pyz9UjsYF6pC0I8PpHz1t\/LZDovCunkusPDoCKWX6GVxxBZqoXHQ+HiDDAjJvgE6MZ\/2p6By8t0G3UR0WuNu7i60fi+rvZDGWPn70vr4Cx5IW8E\/bWDjkxBil1xs+m0E3pdMYPnay4ReszaddMNuZFpiSKT00koLmJAHhJSbyUHTtjIMIYXe4\/VhTI\/oo6\/mA0+ucdWLC\/T7YhZzRqFYGbTbFPTwGX9BPJ+xBNWbArTTpJXa0uf5Im4K62gvJi3GIXvspDjW8VT2jil\/xUf57sEs+WZ2GGHk70wKIL2xjvFHK+P5ZUVPhUabDBrToG\/EtPvvjorBq\/gWt8wuhToRIjk6HkG1QNSk\/3hCBMXhHn6ZSFlW1FTHUpVN6NOMXyWWnyU8BonXe\/D\/pXfGfOQX5WSAVc7LQ0EDX0j5SmyAW60c4ix5C1P2NkCVfBpWgKnUYytUHEJx1dmIPC4DDGvIoHaOT6sF3\/cOr7hgmwvTRyk\/h\/hJS3EMGpkwMxq9Ln+YIheSY2c8qU+zjxxVd9sHfMYOCBfhlLg+kjioCab9L5c2wXXjh0TauyBVVzMG0he1jgjjZu2X07lXn8qjBMCWWTw4dyjfNdCYDRkHJ1YLgwQYCNHlUNvQmu8kSR\/Tn2wHvrDerE0D3xebcZX8xQxKsx1RuBPeQ0rVla96iOm0uS6U8hhffVnSofDWdjeP0cHaogb2tbIXc31x0p0V5QKHjMzWAbcg+ZxcXj0Os6V2D4KK5BpygNtqyWfrz5BKZfUYn+djF9MzJZwKJjTEDvshijL27y2QEESN2bilebWkOkMiIxJu4sDe7cp98YS5ZepJje6lqBOjENkYlXI6KwIUv6k5ifISGjDpF1y2Pxc0CvrZyHv\/AjxP\/RKRTj0AzWjMzuXq1lydGk1mW+25aG99PFa7NkXRvUGndmM9bBkZ1WsGr\/qLP6W+juDiV7cmLKyieGc0H2ztzWHGs0OUljpZNFoKATaYesmt+t0TcYihdZJogcFiPnJRZpxVdsIRkKzK7z89jMJ1X+9KFDkrBjdRIjvOD56mCNicpPSEmPkuLgzS4F5xOIfNvebTRhtDMAuTug9Sn3v+JRoiJ1AMEcrljyH5ETQRAWy+CX2I2DUYJ+BGnbmS9W6hKP8TztPkaQuifxjGwA3YEFJT+gnz6aSkQqSwDO70sZZCK82Qi9hiDYe61n0Dy9ddM6PtSzObewza\/APWdFYC+NPiRpIs+TOAveI+R3tCnDTvnnW3\/x0ocF7s51Im0qvzi2VkAtnbu\/xuFiMDVsWmAyLemU0l1SyxT2uHoZxO78Rezk8fuLRbH1uzPspaLbsXY52CgtAZhKto7\/VmLqTtMEc0rLSuVEUmwggZHh2Aq+tB+XwkL7jjiiDoZhi\/jOmXbA4JlsnJojbjNusm1Be+iwkRACqZxFg5GBJHFeadr7CzLnVoN455MIs9Ae+AexAI9g\/ZyFwY0gr2rkumTgJhHYWZlxlcAeBSilR0vWZlD7GsSDscXL6OUn6irfCVY8YRLA9Zw9EryJOsBeClhl\/Zls6Hr\/0nf7kIM8lEK7bS+p08LBBoI3V\/ZKQmotC0PNflCsIVmLaNzqifhwlTq\/JcN8Kw0c0du2FGbfooO2CrHuS\/aIVBU\/+AVmqfw7EZWpMcABZiX4gqv9eCAzsK7zTZfxBXe5Z5tmaCW+mg1JrmfHkxcED+8gBm6200fdaVzBQn4Qq5cRxESzOAxJk9FUJoXOm8IsHgaqbuDNaCF5e7qGmecv+q7X6AbMYvKWvEHwxg3ZCgiKiCF0wiWQ9q\/LhoSzdLo7IOCEyuKwCGr+dERCb\/YKZzd03OjG78lm\/qjw7Fp8XvGnQOJ4ZTmuRmVKc+thGknHeDnF3IUkA5yg82IndZpq+4EPNvMZn7o7n9Dg5N\/NSQIZwycFjW2ArfDgMc9XmZK\/hu05AczFSxrXzDl4s1Vg83CCgmbLUJ4Q4aYsJwl4f71pQMfxgaVmX4ymiZ5heuVQxNwht+iYNq0w3FuHMOAQ4I\/zZJViQ3CfS+LDhxRt1PZms2oql\/8A83zL\/u1dUsZyD5sVAeK51lxrORc2tVvrW\/HH3VHxzhvBgMRa9kLjR6UiomWLFoqYgkDBCcH40BxXk92Osr9gNvrQlc\/EbQkjWYc7wPsccFqFRMHQS6KOwKZHuzRe6yRdtN9Kz5sDaPQs8sUr41aH2ZrGo2IoS5XwhUFbrOME6C3wjEsGoFT2qmwP9pZPdH0\/87vysgc7UKhFWTUbyxgW7Gbc\/1OjLvv7uFRtChcchOa0wSJrRE\/jontaGF020xXr5rHG3xHUmUSRbboS+8LtlLvt+xz6Hn8zZ+7E2BAmheBmqJjQXCFeRlDz1NlnE4mev92SGqdhEU4LbFJ\/K\/iLs+IMKX9xuFZJPUf1V+5r3QmNW0heUfmyC30AxIdJPFGhr\/JTOnXdQ9OdDfsK6Wp+tb4yPw5uGqno0ADN3VzoyrU6RatCYRIwo3L17jFwEJLc4QzDaXk5gN0xf8TRz2DhGgYMW7F2QtkgEWZpFR6mI2UqEPSaeqFPZwH48TK536HMlb7NG6GcN2KSwytwz4N4gwq2+\/zBuAc6Nms7JxE07n6x95CvQ3wL8emEvqA8oWfOlUJLfmztKaKiub2tNOmFjKbNj54\/NI+1aeRb8p9L3AY1yAWFbqP80i06tXb0TUWsnxokTU5sZb2+n0DyyeVqP95YVB0a6z9w83VF07aMf3++0kg8EC5wTlsHciqkykBkM8pSgM3nYwGapOEvA7FPRJi\/\/Tqu9PF2WL9j6FQ8BHxK4gl2c7FR3tZq+vJwS03TT3Nz+9iDu42weFdkiku1l11trjCeQmIoqmbILR8t5XYG6M+lRKWSJtlGSPeuIceFc9zjlFrw7GoBq6EZlnMOgYZflL4XsznRG0Xge7jL4S5Y+kszMZWMWz2IjgJVPGrVEFgUNdPHIcmam3ewHSotTXTBdrg\/m0SmUvZoHOvXcB\/lnc+FNCZjKSFF56xUxz62RYJIWiPmQXQ4Id0RC52JTp7DgYDKpT2oFZAV43scSkE\/iiVYTiAuYYi6eczlNU2jpA4M6KwVAwLBF0gRdMRJwU7GMODPVqb8yymssWqT8cIKEM3QYAOiWOfy+CB+6ptqXxIlCNLiSI3eHgo+B2OZG+GT2cE\/yqOg0T9hQW1CkZUXSrsunZdExkWrCdkXLTLdKlM0u+at1yKIx0qtJamlPKr\/xe5wV1qCHOpc895GzuXi4Zzx6dC1zy9\/eTOLCwxOyexefKcFMSd+1sLArvxRr5rk3pp7HuOgswNx9SDmMc2Gfz+5UC5n5DqhEQtg409x2\/CMiMbfEqKzgJFVysFMdjc7I+h5qiMdOTC\/CIhDQjIg63lRquOKDg7NcJQ68IZ6yU67InAb95pratB4+zpjow9mGQaWMrI0mlO0AQXQPWIZZPf1Ap+crk0Fv\/U0CJ7sSM6X+LosempTRtcVeeMV4XnlS\/AzZHzsqhiJrJlDcbk+qPs4MTTzujHEBQ4\/o3elFgJTO7MwLlLzRyctbXu2ofPJK\/AHeQ6giOe7bTYAeVtNwSOGjndayCdWc97p0suzcSIjfk9hNH8kfYFlOr0hXZSG3YntcGwsnGfFgMi11VXYk4fsHpLkk1g1qSvDD4F2JOUeeE49kGIUv002gxq69gg1piBd91im6WWk9IV8l71YYffK8IN\/Xy4Zf4rRWXeJUDGuWLF\/MjJbmbSL3Lijfx9HSPB\/HbP0jNwNh3U48BTCOUIyBxwuqLbKt85WNyMJuM0rr4SyFIafTIQ+rZRtZVnRDsYXE82BCxva+bvdO9pflojG0XwL7pxRKgU2Sj9vS4hU3V7l00GndzdMP4UFlQz\/7Wxpv+t0tLedf9w1enFqZVSQkb2azNPvCYz1iEmMeMkDgOp9yQ7gy8rHpuiC3+c\/\/DttYJ1wK5W1r1algRUYB1dAxVbPF\/urW49pREMIeuzdhFbAkqtVEqLk4krsmCPIcIZtxVrZzdwCzI0WCnaHz3DEdtKyUxu1waciCYoeX67AhT5YRmA==","iv":"a5c8f1a4d7c0be867e527ece20f5553f","s":"e4f696761a662a1a"}
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