Marketing
September 19, 2019
Sephora creates targeted experiences for each of its shoppers. Image credit: Sephora
By Sarah Jones
Beauty retailer Sephora’s loyalty program, targeted emails and ominchannel experience have helped it earn top marks in a new personalization report.
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3w03ULt6Hdd68FF6v\/LocfRKlti\/m5uGt3isz0riMPWzsp5oqSImVU4kBYD7qEPE0+7Cb1ZCS3+6M386fSAJuuzy1GuaGKg2Ywbid2EBTMsoTX4eUlDYw3W0GKX1LtQxmG+g7LUP10Cbr5YpLvZB4LMHUeTevTIKViyuPqmS\/tlBof7QTrgb384dSdGJ\/+LdZ3QbWaeCSxORGruwmcVFbuyPYLjrezrlbg0Rt9CCUIznB09UsUiCXXBRnGu8MnpmI46Ppus53u+yP4pox4rrW3JwKuTcQHm7DwpmM+9GlhAPuBaV\/bugZfzguG27CHiRcq7Z9QGQYhrfYpYs594WmA9jHGGOa0e1o939\/PZPzbGYHHFf1jkzBWgYQ5YMvQKOR6eTLm+TL7\/8mOhK7wi7Mpo4m9Y6\/6rM1waGiisephfgVfalFrXVqSiNYqrc6jR7QrRe9c3o38eW\/lDRl385h0HKCItCgvz6fVVjXsobX9xiUGieYer\/UoTeqwKdcWNYBR0Xy4awyheT+AvGvFvntuTVE6xHSfQnG1n6HStL5Sih2Mqz4j0fu3ISFMGSLCSkRhwFIkdQUGWI88MZcrB\/eK23GispB7u3C0MWdsQshcA0cZORoD7FxNl66c0NsFrfN+gsPioPIaSn98JZoMRqmV8HvUnt1QpeB1QDIX52AekfwQQ7WTP8Z6kS9OthU\/tCEhzUtB+mPVirL1YO0JFBbVeWu4\/9xl85qTo5vtalk018NbvO6YHmhl3SjL+W8Y40Ieaywjy4HEKqnu+7UpqpTJOBmTym0Ngv6I4xM\/9H8uadoqWQwj8V8CEksSy0nyk5g70FpRLc5gRlw4LL+k93KjWwIw4b2JMBj5icJkvq\/9AsCEydlNWmV7z9WSw\/LLbo1fJndTzxBakobWDcBPuliYhDNc9ss7+V9vl5USlk+QzKZ0slIOyLzOKvS0ujnC7kt3BD3F3UBOuk830hZdTB9W+OQTkQR6QCFQd6kjrQjNYNxM7lJdbPztPCmtolOqCoRJinQU6UcZJ1qZulFf1nUoMpvJvvoMhjR\/6sZzdv2TSkTMB9bxVkug7h+TpR6dHzA+tVULD9pskakNvVP9DmTQxH35VRKJgvl8ZFW9+BRFvPL\/Jz++7iRe9SWHcovM27HF5G4nuXc5yjfLkCFJ6KgDPn7m5jfDoph\/ftIX8krxBxW2ttut3SGhWTORVwhQRM\/LSz9LMNz\/Pj+dPIjudi9h1jGrWBxOpM7brHDbYSYcM9o8fPHogeRB9la5S8YR5+yQSNj+uxkNFpXaTt4WftwCkhZjq9OyZp2DsvCtKDJbAl6f+wM8FlYpLaGspin5wf74yAiIC\/tHOUUJkfRMKCpMR3W5QLkI5b\/D8uIRm5yKwdRKkqx1QkH9CowecgK\/H7gwhq84aALt\/fXz20dSlZz\/GWYnMaKvPmf9kjWHKg9+vc8gURl5JRkuIb8T2PoJpDoFM5AmBxVVP4ElNt0CofCcyhOb8aDtVbhddm0UkK\/y+aoQ\/CO4qCU386J7jBNt1P2vd\/HBLswovDQLMUkV7VY+nv1t6tyR1ym2Kns4a8dDoy8RPXwFuyQhJbwUhxeU37n5jozFIQrUPEJAx+duSO3TzpmqdOs15eW0AJfKXVDfx2Qvi37\/zGEKkEbKNzCB6ecD7w6dsRqM\/Y1eJR\/JtLQfIyEAYyad14oLbmdoqQCZOY1ZLvplYzqdm45NIqwEmE5RvV342ead7NWFad7AJtJhlkxSUaHk5sqHfYr5znBwsukrqsAdE3vaIafcJBm0nau5jNzPZ\/8D6d01a1UDHNbcUZdCcTHvVqbsny6TeQCmAkBzOvAmA6+vlerh9S1jOP6MBELIbThqnumJSZVeL+Q1ayid9lSHKF5dHj1ClI6TvDmbE07N\/YAKmKUvz50zx+yru1Sxz3jFwes5rJjtRY6rM0imZeMJKUaOulEMg45DpGb9K5dEWcbkewLdxlSq+TPKKJ\/N3wkPADtt5VDNmk7+FozV8woKTlX8rIHkaTlR6ARZyk9czfUyv6\/wmYWN5Gk4mlYxBG8LELUTzgelkhoRzOYMaFRSj57QKHDjYfvSOAWqBFaCJCrFJcqFljJyHPc0wStbxvcWr8U7F8pkyxFjqqmSEGIHRqBSt5NK1Y+Ek+rg7aLFtid382pvMuFr5gzKF\/D1AlbqyvrO1GBi+FYU2h4+mQVmN1mQhW7E9pTMPMtH69w8TgvBjI9ihL8VOIKJHfF6LUl9MJz3AQDZFSo4FphxMcbeuOBFIbXZb5404zkjGCKh8RlWO05W870xngbsAKPf6re4h3NDYr17z4Vhj+gy7li7QcpozE3sa\/Ge9S1YYJmd0gFHvKUptJqBvkHzzBvcFe8BNAOK0ufMob+hhyuB+zOp3DnptD+5q75CfbQtI4ururFySvtRuMqhRNn3UUrRK9g+Y\/eCAKN+SaKgJhAyik5KubiWnr2XuFeMjuH8jtzFyPR7CqE6bRFM1u7fl3F9A+7k9iysMAX5c7vcZ31KtZ966d1HZmau+5zDG2eZP3aLbPtLme99TgWFdlmkGr8zvOXvE4BHTCErc6GVx6JgsM3wRlysEGkm9izQO48mQbKDnfhngGYdkMpOiYKp5kFCjbFIuAdTtH8iZc0hGihEAUkl2DkvMGPo4AmmFtPeewW97NLbvVA2EUkXcIitDAfWg+seuuMmH6ZmV0OhoxOiEZKmuRX8FHAArj2EOJVIAEjMWV5Vk0gARNwIMbIGKeN0cNIrS77fv+VYjIOcSscNrGIBW68aqLtFK6FeAfE4PBkPXKySVV2ilHgCQ5oNO5\/yoZHG0nSdzew\/I8sGDZUbauj1HOVNZPK8s5WDBt\/jNmtcaNxu2dHoWoELyXaRJqvyV9P5WtXWj5us+vWJ\/ox3rvkhWaLs0rthKEHNAQQo02vUk3YHopFl8m\/h6Ix5wMdZ9OSWN1pwXCvQ5sBVNcLfL0+KQ6YBJNupFPNMSfSwy7\/PDUHHwNRtFF3DT3LgZeJPMseGDxJOIAvh4zi83YHcIjNnyzyMG5yoX\/fOhMtMH6hmRxqNRxK6GWWhFiXqeq4amdFUUWyNKNsLAoFsj+dI79\/A2Jn6lzpdR1lI5lIG0mRRwAe\/k0b7UphS9LVN8t2a4a8LQ4\/WmWK7HcPP9j9OY\/\/waOx1fY5VPWCZ3rXOu2p\/eg0TlJHEcGtn8SpxM4bg1dnvhuDIapy3iUXk\/2+GzSe6GGuIGUICw2mmBIRrRHdXJ\/\/TvWQF7js9alYsmbRBsgEvhyklXeJq2Mmi\/2+KtOcOPjZHzob3J15YGB7nQbPUM3jJDC2MBXPfCj6cxzSf3Vjs+ICj8BG\/VGzKMcIToBTv7DyWaV4UnbW8CCfEsBbKs30wNo1p1xgmYrSsv9joz77+bhTfgFLshd0+NoQXsfOg57uolppvq6zq9lN5zq0zB73mMg13x73p0fQlvHMh8Ttld2sTyMmF2wxbO\/s\/VGNMxbZdckOb95miQihdijTxsAVP7FalvWvmI0VMsELQdopUWrGnqkmSESB4facyB0QF5QqcuuE+csnNUF5twBm+my7aZueOCZWBviXrJ5U4TfVzQZaGWXj0yptqUvo54yHxhiypIhdLdomXmDeuskOsyYC1egw5fvf\/SCy4pbE\/Lk+HIPW6sKsmUL5bLMov6zhyE+SIoNn2T3f\/fleycKZm3pdWTWJLY5Gn+3FfR7PN5j30jbaAdKDZ5nfr+E6ULt1FT4iUpX9b6ldjKiNffR+AshvOsBeyT4RiGgWe+qA2HT8Y\/02hefCYB\/C1d4WvVrSEWs1eIhIhIO+xEFVtM4ScF64LoF6EroPbqXIbnhAnR+KR1pHmaT1Zb82Fyll\/ETaZ3m+ObpbWhqRhQW7ep8O0aKjvpFTKprZxNYIQOfrmqgy+fxfvgP1Q0vYK3nl+gbToxCGDljMjK8RVwbrj5vbz8zoj\/Ln+RhGXsO46AvRAW0msEQzA5ib5sPA5fZzmyuiw6eBcmvtj9Xvsgo9v2xbHYi030g7ExYkolJm+uKsDEyOTTrWT1Iy3wk25\/W\/SQHQfJDwZkxu0\/xkdc2maInJfAXc92tHq6ZhCd9Zvbnxl+7\/Aj2sWpFtl7N2TPMczh8uJ60yWLnoKmLeG96LeL8nZ7lUyF7JOZHfvXp2Nir+1ijWxZfhSigc8mT2169cmmNr6+qmBiG1lkbwjdAjN6mmwRJqclMOsXlm9+aT3FdVBs+BL7YWbI2sXkPHACeuPY11pPu\/BdyNuluRgWRzMozP0NivFTCvfFaiw2Dvb9MGSx0U4st1CwdMI6ZUrL3zFAdOtdUW1UFpRRndCEWj61APEyZMGctMxrac3aPxo1jRoxA98ga\/mUyoUNDSF4vZ7E5OgmTXRwwqjIS+PPhxC9dyqJxXk2QTnJAAdIRacR4f9cv0L2WOlPS5GPwaixsw7ikJ5ZgOipGtqmqjtuG3O4iw2NzkepHAsglf7Hjq4t0w2yNUlUnscN3AsELwLWB3I44xfqPwqXUdb3ZZD4HOofchuHzne2fhfI4T1C8cye4TFe1heKctsTEgn06Fzy32jRv75O5+60o9iAhkkBnWNjj5yqj4JXirdFQlz3DINCOpSIQyg97xdLXgutiG2VUODMbG0K7rQlz\/cFtWStmHlO6dDCSKeK+zBmke2YpmNCq+LBQA8o8D5gjb1202M\/mFvjQ1fxhTJSkXtmF6oA3ogMIXboLgWxQ+VPs8th7sYvfQcjXE4\/2PzIiho3ay\/l9bo+2hGBj\/XhoUkIetT881IJyXlCpCTqC8+RfVuwWa39OrziNpljke+zh6zqsBTOx0m2+gaqwS\/k1cFE6\/TK2\/t3a7vySCw6Gj5xgXwG+HxXQ\/YKBE+UtvfLhA5+2\/Vj5y\/BTz\/CF6x\/nUaUFawaNLxteIo1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