Marketing
September 19, 2019
Sephora creates targeted experiences for each of its shoppers. Image credit: Sephora
By Sarah Jones
Beauty retailer Sephora’s loyalty program, targeted emails and ominchannel experience have helped it earn top marks in a new personalization report.
{"ct":"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","iv":"b77b69d5ba57b0ecbeda92dcdefa013f","s":"49a89a545d2e31f9"}
Share your thoughts. Click here