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Fragrance and personal care

Technology, social data can pave forward path for luxury beauty

September 10, 2019

Optune is a subscription-based brand that uses IoT. Image courtesy of Shiseido

 

By Sarah Ramirez

As the beauty sector has become increasingly fragmented and consumers grow more adept at making quick decisions, brands and marketers should harness technology to better connect with shoppers.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Ferrari, Chivas Regal forge multiyear partnership
  3. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  4. The Ritz Carlton, Missoni launch beach club in Bali
  5. Dior goes for gold with flashy J'adore campaign
  6. Bentley renovates countryside estate in Cheshire
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
  8. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  9. How Raoul Shah, a peripatetic agency exec, collected 500-plus “Do Not Disturb” door signs and begat a tome
  10. Announcing Luxury Daily Awards 2020
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