NEW YORK – When it comes to mobile holiday marketing, luxury brands should focus on in-store drivers due to the emotional factor involved with buying expensive gifts for loved ones, according to a speaker at Mobile Marketer's Mobile Marketing Summit: Holiday Focus 2011.
Brands can drive people in-store through mobile campaigns using geolocation-based text messages and optimizing mobile search. Surprisingly, applications and mobile commerce sites are not expected to be largely successful in this year’s holiday sales.
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","iv":"066762bdb1b26dcd8efdf4cc745d2ac2","s":"e3c0472214df1a87"}