Marketing
September 6, 2019
Revenue from Amazon's advertising business is on a steady upward trajectory. Image credit: Forrester
By Mickey Alam Khan
Amazon will disrupt the entire advertising ecosystem, turning the duopoly of Facebook and Google into a triad, according to a new report from market researcher Forrester.
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","iv":"50eb042d61c63c2ee46f7ebc994bc753","s":"eb2c039fb644abcd"}
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