Marketing
September 4, 2019
Producing video content is an investment. Image credit: Gucci
By Sarah Jones
Aside from considering the format of videos for each platform, new research finds that different types of content resonate better within certain social media communities.
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VtGnaIlHlpz4MCmwENPh3rSZVxCMLnmFvb7I6NcqCQGFv9mG3LjAHUSad37h6tnJ4LDqNhyLNSyiKHWIfPe7PN\/57S4IOYzBi4FL+vGYR7espVfkm\/z7sLBPBJ9I2CoECCISZ7m8Ferr3\/Gzwqhqe5NXH5\/ZFZR\/K12O7+UcpNkbM1b02KRV5gbqCwju9XwHyB9oJfwhIsCnhL1p0S9MB5FKbRt70L9jDJpx1NW52cUwcGF1kOhnbOYfndVAG2niR9B3vxnDVAgPOHse0Dc0kS2Zaf5DoRytBFPK0m40ToCJYkugOg6zV7oaf5tt0CZuHGUeNfG2AN7biwAw+5JONvDTH2fHCx9mJhIXw3KAELHyQMnrcRx\/7hedDwhnTBrUUIxL145sykcHqchGd716dlZ+V3xGS7KVQBtheXOWKAiU8huD2\/NcPhSOjskfqFwkUh6B89EqGL1t5ezekmvBUct3gAuM7AAnZS7XbyheL2jimJasn60VOlhJLzFuleaSVWXv9dLmyGXK2Qm0dnpgz8xsEsWT+wBx6wMijRbmqatyBncBjHnygF5QgRg9i7EUuYjZjKM6FnsO343KN7vbzgXe0rckrnoks1ukQumiUGdWtBRz3Vpd\/NTF+YlR5sU1CVus\/HGNS5YoNFve27nirUmdeLJDB8AonhpCQF32qgedWL8D2vUMX4\/VtSWPNqzANJo9MsnNMnpfZP08\/FfNO0Vb1t6S\/O6lQCNw+8kWk1e62\/DHp1h9lXeDoF8JxSvgauX+J9SUjETZ2mOUwOzOWYpKNJDWXv1WByeOwvpp4qvG+a8KNcdp2xin54x12Gy08gKRqml7xQSj+vL2I7nN8KxsZnWJx2vViRtKIrgIhpe1n\/QQ73HBiLMdihiFDt0pgb3wU6LcRGUonMalZRRSrYdF3DMBuBY\/ymIS65ggfqK+gsQCLj2cuLGHq9IGBBUllqAgkavNsM9DYviZcg7NSLx0Uhmvnwqi+y0RV\/4kWK+vjuVTI+N9GaC6YKXN1VmNQ\/H8yKCSTMcRTW1pMWwJLOA7G4CyG6Ny03\/TIBPOouxtGOUTC9\/\/XY99eNQG+hDd1sBJUZ5rZqXQULl69v6fFZG\/t0hkw6b54QMZinM2QDvjFftdaiLt82997q4IttTyXI1QwnbkxDKHJkoMVmwEOA\/cTDtfbkdx3tVZ+ZnIpOF1MGbuVgMD6u+g1MoEYOuIPWcQNgRtNXzZPVzASesWikKj87ofH1qAPEmUzUOUiu7JeasMLp11jE+RD\/viDQYFqroSrk3sZ3ACeZbQrmdZS7aeqOpyc+Qd8btySnn0TYN+sM2YypgCAeDWCD8mgM+WN7CZ5eir8CipyJKym9WvrtLEZ5IIDxJKDGwemPLmkWGbg2VS7\/+h9EJZHJx2tywGmMzSJIiK4i0PerN6GQEagaqlABv94Ph5\/DxMDRCVi1YpkBTpXMcJZ2Cb6DCpX0XgL2KfNlNVHbFe6xRi1T+0fzfuPORmEiiKgoJXSMLo7pK4mQQ8zz6Ug3dwKhgooDwN9hqmBoCc233n1Ltk25PU2eSW+5DJWaPX8DTTbVhWrsegNWRk\/DXGQTTbiUxZMyY12e3Qeq5P1OQNDe1r0JqeAM1peZPpfN06moIe0U3TJwNkrFls9w7uzEV2k\/yjzyuENxAPOVVT\/fbsFhgDqyMyhMl6js82k1Fc0+YXooBz4xxYJyLE8fkgsl2\/vxZkEMtiwvYn5vQi+rtUKl3hkVsfSMWO6RVpsHF3YZgvGaMWQNLwEldI39GZZu\/C2ITM4d\/EJAoNwpE5g6GcEZZdXDgaS4h0ZnbSJe7H5ol0i2gFy47AE9FfELu3M6Kqb\/qCakHwrmrcztHXt+G0FuJq7r8kb9DPFliHI+pRU5XANqQ8xaxJucYL103nNxcSVk9IfIoUlKlt1YOTdoBKe2fhfFZZKBLcx2CeR7TCYDjEoKAEaGbqMtOGmBnfRHy4xVKVyuVoUTYysuJGWdaaoh0KP40AefjWKWiteYey4ln43d2RXAbMsO4TjcyPdA67zxgq2RPxdfoqs8owPy16TylKBilO3ZHHt5FXsddWE8V\/XKYhvTmXR8jUn\/+a63+vnfAMO02BvfKrilEZDSRAhNs\/g4ogaSrFJvw+KNPB+K\/7T00pL\/2dmcxa3GhNySLW2U8R8rZrm0dDgNv1sRfSZHGjqZ+0TR\/d\/y+9tYC4ORVtGsFvXdyLtxm86ha4u6Nha0yDMyS4hCmq2F2T\/up6gPZTWBrVDCOVpYwKK6B9\/dQ5dqArm4DtkKUtcZj9II\/R7je4tVoSAbmfRe9RZ+VaUWRT5eI99McYw4Pe5bny3VQxO5JYJ4eyQqyk88O+L2fGTeH1vXPCvdLqnK4GsGH8lNUIx92M55FzteXNsRkLgCzi1v2gulhLKqdsqOFkGYW65n4LkvjZNtdIGIeHOdRDSVbwhoALhUUsPfF+hqGxzau1lJoPHmMcprqV4bVufKeFB5IKSP0wDfNxwMgfkdakrm\/qt262\/9tnBC3US+gLXMbq0LSBhB7IfdOp\/HB263JdTqM5eH6x+ef+m33TMOwTS7vGAI1Tlqy9GSPbML8\/pY0o386VLc2Hxb\/PQEXmFE4ygO2XMK7G8mTFZy\/KB+6OAzx89Xvb4lFC22VMDR5TcP0AtQlu75Y1j6Z5dlT6W7sXONWQjGqOmiDKTF7HHqdTA+jY4SU22OYGS2sQqyWY3IL7fsEIS9XH1NsMdSP1saA5q7cByyb2PYd2PS85zF65gYkNw1rq1NPHi9qJzPYh7Nm1M5FuZAUMj0OlGF4XTcbIr+fJQFWG4dKDyB46jgDqqwVg458QyMla+MXG9Ut57A12cRC4vOkNP4OGbJZELJ4Qj38IxnT39OZm4vOFVjz+Ksite9g3VcdAkxJbc7c1A31Q0EqvI9GuktU\/KhniIAe\/QHmn9g9bRLPWTJgHfGkVq3U2mQ76Uebt\/QHvxSFLnk3zEr212LgQhtQ\/vGOf\/gjSUnOezAc1Sj96JQtHG\/RFQuhqCOw7aAcd9F4S\/+3NFHr17deqPL4uEqoKTl+ygVHHTyBJg3bCnQDsym\/wQtje\/W1EKiDHSd7QKSXGCZqTJ5+pOW6KY5oqs1ELAStuLBDXuzO2coKZoePVkiZm6zRjzslevzafrnO5RANeM1AkoDeuAzhsTpLRNEoyKhpGX5PSnJ\/wAE89kz8tH+3zN7TRniJiQEFqBTHdM0zahCv7GhUo4I37arIq9L8X5Pe+ro+S5HzZJbIbbuiOyi9T\/vg4Ry9LMQ\/MNKNUZH57NRTq8HJMWLKR04PXolIz3DnoT4Qc7yx4CnlnQg2S4a\/3kS1ImxZuo7X1h5ZIws122YkMpieYE+XcejpPkSBgaito5xwGzFH9ZPMXqvapzr6cL1QFj7tTt2nM\/j24d0uf6q2Qt\/i842ZoADOsfyOGjPYnJTDaqwm\/EaOkKL+o+Xv3EVAtZbZDtgwkfhQEwfptqDPbfda+ZmqYw4oduMiaJTvLzYvV+cwVlBAXGr\/VNu3W1UySGmP2r1syRHQ5SsAtU6mqfg5LXXbH2YSJUbVtqsBKz8m8DQQVk6F61eO+cjhGcTobdG2dRTOHHxEO9FTi\/+SfLuB6V9JprRWtNRyD325pqEpW2ykxyV7UaX\/8TBFhpypsk\/VC532v7VuaP\/pAVAiiDEz8a\/tqwnGbuowC9REf\/gwD7Jjkhg064savrMMR2yeoOYF4GZ2I0idh8SZYtvtfq55F7gIZ1nsEika1pcb4fCB3WF6OvxQ44tHHkdBh+jpVvtqhM64Wj1kYgHSEtJk6c5b1evlSXfiZJH4F4nVW23SQNu1lwOJ5by1O8daj9oGwpOBR+zbC3ngFU1s2wPdavWYvO5kjncGsKjmU5Tmlay0gpl1jTzioE\/pGsbEXXXAAqdTrYY4oL9mFESbV+3bDVL0HtNTRkkj3kMimpXUN81qMLJ7lLveS8EomE6G0ZpWWR9No1v4nctJQmAF4MRg4s4l0Tz\/3btHxvNEq0oU8eddmMDawAoc6BS7eWrleNTMm8dxuoYrZkcFVRpgoDv7lIV5+rc3yOoDDWfHpIyhYm3nvPQdh0D5xDx7hLh+1ZD\/dmome\/A8XKfVMdYlCW5hygo6Gc1vGsL5T33Z2kY59yaJ9PoH8rUfth9px25+nPD4cI1OZZ9QYOyvYPzOCAav7Ucih61V5oEkgIh6PD+RkvobYZZdRi2YKXmNpJfxjrQzk5l1m3ucBt6dA2IbLLM5m46chexshVrrtQwg5kGLS0KlGuBfrEqo00qzMofG5N\/3QXXRuHlXh2N6+qrDVr+kuj8ADX79oFJTfdI8yrMQFQ9fsgnvbfu2hmDpT9v98QEMYF0w2BvmF592s9UkjWwzcjuF+aLEYNIf3rEbO6OWlnth2hnMsyUqif65gHhMFROBM4cTAPu6uAeQug4MX1KkoUtmtYo8mvIBjOtPG1lXGIv69U\/AKeDWraqSXnstOdQ8ZPmfoGx41fKKWLLhUxwjSCUGJnYcmKmwsx0+hjzJZWm\/gajO+L7fgQdv2YiJrwZiAT+t60K9SIeNLBAWktZbt9AOAn1Ky8L4D1\/VdVH3efJjBdpS0vfb9vMzPbgrgupclkPl4STyjbKKDEnWX2cKtPmdBfr3KBj2Ml4aink5m0BmcjZdR0TfWjaVcpPh4Yh9HKHf65F1gqqWwN8epMXOM+ehBCOIVwKazHUfYgkDDX8bHU5zYKWRSXLEp44G0SR+p4HgA6qJ8940O7KwzjCs0nVyiPj2k3nkCV8edvb4YdQTxKFkgkl5GzP6N9Z3galUsq0HvpklZzk1jZPEfXBcLu9MfiY49qpUMPRGMVW34iG8ssICnJvne8sqQD+tBcU+0oRikJeqFCCUBE51LQIGIbHZ1fM0ZgE5G64n2MB\/f+\/uQppWmBo0gmHdIdDnRNwXMbdmHvoV6WAr9Jp81LYs4ZdB2SynnuG54PD9CishRLMPXyBmqIwT9GRrDUPvE4IUS9LtWR2ocmtgtfNMO4tw1k+xcPe521pZz08PfXhyBlkeOx3VJRxDp4zfYAWq9eTYeul5\/zwT88e6h3Xh+TfRvRElGQ9O5GbKcS8tlgF7eMmGWTHuhxTGayplZG2jQkUNmAfpd4b001X5YQhT81YboIUJ13GsgCNPlTvDrvNEG\/tVgzii1\/Ws6arJLWZJGQVyGFZs4428EOzEs6hMWXkYCSNRQ5qZdxBbD0GjK03I701TnakOsxYXWyDdU5dxxrvzN1Sd5lXoI+vq5VSr7lixXTl2HzHgbbZcGUnMwdNHNfkyyjSUyl9e\/99XeFxTEHKJ7pYhaYkAYeZLI4ZqoYEpiYmuq\/qkDv5IjobdUbW\/raBLNe4lFMS3\/VpbBx0qwYKRLYV1h37j07sFE5VvGEwVjCXvAIDFBEfwg2eZ213mZR9ZwT5OgUMSzRf1LepYZr6AKp2oPT5LiGXZP8yLcodOlbHW72g==","iv":"8f4a3475680d88f66dae67efc60d22e6","s":"4b09cfe6bf0bcfb5"}
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