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Mobile

Thierry Mugler uses interactive Apple platform for Angel app launch

September 12, 2011

Thierry Mugler Angel app

 

By Rachel Lamb

French fashion house Thierry Mugler is targeting techy aspirational consumers with the launch of the new Angel fragrance line mobile application.

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  1. Bleu de Chanel dives deep with new campaign
  2. Diageo unlocks Fusion Partnership Lab applications
  3. Rolex honors anniversary of Rod Laver Arena ahead of Australian Open
  4. BCG: Four trends driving the new age of luxury
  5. Cartier pushes collections via snow-themed mail catalog
  6. Rolex partners with Melbourne’s National Gallery of Victoria
  7. Stuart Weitzman names Kim Kardashian as global ambassador
  8. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  9. Bentley spotlights its drivers’ successes in film series
  10. Tiffany keeps it simple to attract interest in New York Times ad
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