Luxury Daily
The authority in luxury news.
May 21, 2025
  1. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
  2. LVMH announces 2022 Innovation Award winners
  3. Alaïa aims to empower with summer campaign
  4. Rosewood Hotels debuts new property in Mexico
  5. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  6. Kering Eyewear, Google announce AI-powered smart glasses partnership
  7. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  8. RH appoints new co-chief merchandising, creative officer
  9. Hyatt taps American tennis player Jessica Pegula as ambassador
  10. Pierpaolo Piccioli joins Balenciaga as creative director
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Sports

Luxury labels make a swing for fan engagement at US Open

August 27, 2019

Sloane Stephens Mercedes AR Sloane Stephens participates in the #ServeLikeSloan AR experience at the U.S. Open. Image courtesy of Mercedes-Benz

 

By Sarah Ramirez

Luxury brands are leveraging the U.S. Open to engage with tennis fans, turning to innovative experiences in an effort to connect with consumers watching the tournament live and on television.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Luxury Unfiltered: Why extreme value creation is the only way forward for luxury
  2. LVMH announces 2022 Innovation Award winners
  3. Alaïa aims to empower with summer campaign
  4. Rosewood Hotels debuts new property in Mexico
  5. Genesis sponsors Gold Gala in honor of AAPI Heritage Month
  6. Kering Eyewear, Google announce AI-powered smart glasses partnership
  7. Luxury Unfiltered: How brand value misalignment creates billion-dollar losses for luxury hotels
  8. RH appoints new co-chief merchandising, creative officer
  9. Hyatt taps American tennis player Jessica Pegula as ambassador
  10. Pierpaolo Piccioli joins Balenciaga as creative director
VIDEOS
More Videos

MORE IN Sports
Wheels Up announces partnership with United Autosports
Diageo to serve as spirits sponsor of FIFA World Cup 2026
Porsche cuts ribbon on esports facility in Cologne
Sentient Jet announces support for 151st Kentucky Derby
Bentley creates bespoke surfboard in latest collaboration
Sephora forms founding partnership with WNBA’s Golden State Valkyries



RECENT ARTICLES
St. Regis, Vilebrequin release capsule collection
Chanel reports 4pc revenue drop in 2024
Kering Eyewear, Google announce AI-powered smart glasses partnership

Alaïa aims to empower with summer campaign
Follow @LuxuryDaily for the latest in luxury news
Luxury Unfiltered: Why extreme value creation is the only way forward for luxury