Retail
August 27, 2019
Shoppers prefer live chat over chatbots. Image credit: Radial
By Sarah Ramirez
Quality customer experience is essential to online retail, with consumers more likely to purchase from brands that provide high levels of service and flexibility.
{"ct":"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","iv":"c1b3b6664ff880ac7dafb67a477fe4be","s":"9c587e4a519e5886"}
Share your thoughts. Click here