Blog
August 19, 2019
JSX's rebrand jumps on the opportunity for alternative air travel. Image courtesy of JSX
By Staff reports
Luxury brands are putting the emphasis on storytelling in rebranding campaigns and media tie-ups.
{"ct":"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","iv":"d3b8fe87e555e225f84ec8bed934988f","s":"cfe3b990d5640276"}
Share your thoughts. Click here