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Dec. 21, 2024
  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
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  3. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  4. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  5. The RealReal opens retail location in Houston
  6. BMW sets record with funds raised for education at playoff event
  7. Happy Holidays!
  8. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  9. Balenciaga Music bridges cultures with Chinese pianist Wu Muye
  10. Rolex partners with Melbourne’s National Gallery of Victoria
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 15, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Estée Lauder Cos. establishes new fragrance innovation hub in Paris
  2. Wearables, AI at forefront of 2025’s digital trends: IMG
  3. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  4. Off the Cuff: A Q&A with Aston Martin's Marek Reichman
  5. The RealReal opens retail location in Houston
  6. BMW sets record with funds raised for education at playoff event
  7. Happy Holidays!
  8. Montblanc cuts ribbon on concept flagship boutique in Chengdu
  9. Balenciaga Music bridges cultures with Chinese pianist Wu Muye
  10. Rolex partners with Melbourne’s National Gallery of Victoria
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RECENT ARTICLES
Happy Holidays!
Estée Lauder Cos. establishes new fragrance innovation hub in Paris
Accor developing Sofitel Diamond Crown Hai Phong in Vietnam

The RealReal opens retail location in Houston
Wearables, AI at forefront of 2025’s digital trends: IMG
Off the Cuff: A Q&A with Aston Martin’s Marek Reichman