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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 14, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. European buyers shopping more often on live platforms: report
  2. Natural Diamond Council launches digital education hub
  3. Burberry inks multiyear partnership with V&A Museum
  4. Banyan Tree to expand global wellness offerings
  5. Luxury Unfiltered: Brands must adapt or perish in the Gen Z era
  6. Latest Tumi campaign features lightest hardside collection yet
  7. Aston Martin employs newly-earned Royal Warrant
  8. Gucci reimagines classic accessory with ‘Art of Silk’ campaign
  9. Follow @LuxuryDaily for the latest in luxury news
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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