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Jan. 2, 2025
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Luxury Memo special reports

Augmented reality in luxury – Luxury Memo special report

August 9, 2019

Sephora works with ModiFace for augmented reality pushes for personalization. Image credit: Sephora

 

By Brielle Jaekel

Only a decade ago, widespread use of augmented and virtual reality seemed clunky or out of reach. But brands and developers have focused on innovative activations of this technology and have allowed it to flourish, especially in luxury.

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  1. Veuve Clicquot talks Champagne etiquette in digital content
  2. Saks Global completes Neiman Marcus acquisition
  3. Global contemporary art community shined at SCOPE Art Show 2024
  4. The art of subtlety: ‘Solving’ the luxury market’s slump
  5. Louis Vuitton rekindles connection with artist Takashi Murakami
  6. Maserati unleashes anniversary activations worldwide
  7. Kimpton Hotels to unveil hotel, branded residences in Mexico
  8. The 1916 Company invests in jewelry vertical  
  9. Accor developing Sofitel Diamond Crown Hai Phong in Vietnam
  10. Desirability, operational efficiency key to luxury brand growth: Accenture
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