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Columns

Why a mobile CRM strategy is key

September 6, 2011

 

jon-jacksonBy Jon Jackson

Consider the irony. Wireless carriers spend billions of dollars to acquire new customers. They spend billions more to market their products and services to consumers, and even more billions to subsidize handsets to make them more affordable.

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  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
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  3. EssilorLuxottica establishes Inclusion Committee
  4. Home office boom fading in favor of living room, kitchen refurbs: 1stDibs
  5. Louis Vuitton opens applications for biennial Watch Prize
  6. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  7. ‘Copy Nothing’ campaign defines next era at Jaguar
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  9. Audemars Piguet unveils collaboration with artist Kaws
  10. Ambassador-led storytelling carries holiday campaign from Boucheron
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