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Apparel and accessories

Prada sees sales growth in H1 amid retail strategy shift

August 1, 2019

Ad campaign for Prada's fall/winter men and women's collections. Image credit: Prada Ad campaign for Prada's fall/winter men and women's collections. Image credit: Prada

 

By Staff reports

Italian fashion group Prada is seeing success from its strategy to eliminate seasonal markdowns, as its full-price sales were up in the first half of the year.

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