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Fragrance and personal care

Beauty brands have to be aspirational, yet relatable: Givenchy Beauty exec

July 31, 2019

Consumers are looking for authenticity and inclusivity in their beauty marketing. Image credit: Givenchy Beauty

 

By Sarah Jones

As the beauty purchase path becomes more complex and fragmented, owned media is an often overlooked opportunity for brands to build communities and establish loyalty from their existing client base.

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  1. Louis Vuitton celebrates Discord anniversary
  2. Leopard prints and luxury risks: What the SKIMS x Dolce & Gabbana collab says about fashion's future
  3. 'Toast of the Town' titles holiday initiative from Bergdorf Goodman
  4. SCOPE Art Show 2024 presents dynamic programming with focus on connections
  5. De Beers spotlights milestones in holiday marketing
  6. Stuart Weitzman appoints first men’s global brand ambassador
  7. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  8. Waterford crafts sonic composition with musician Alissia
  9. 2024: The challenge for luxury amid global and regulatory changes
  10. Roche Bobois furnishes boutique resort in Turks and Caicos
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