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Nov. 24, 2024
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Retail

How luxury brands can win back-to-school business

July 29, 2019

Childrensalon is touting back-to-school fashions. Image credit: Childrensalon

 

By Sarah Jones

This back-to-school season, the bricks-and-mortar experience will be paramount for retailers, as Generation Z becomes a bigger player in purchase decisions.

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  1. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  2. Erewhon to pilot pop-up juice bar in Las Vegas during F1 weekend
  3. ‘Copy Nothing’ campaign defines next era at Jaguar
  4. Baccarat pulls incoming CEO from Printemps
  5. Roche Bobois furnishes boutique resort in Turks and Caicos
  6. ‘Hermès in the Making’ pop-up continues world tour in Zurich
  7. Ginori 1735, St. Regis Hotels partner to scale branded cafe concept
  8. Luxury Unfiltered: The true cost of cutting luxury prices
  9. Leading with pedigree, Range Rover promotes plug-in SUV
  10. Dolce & Gabbana, Skims release limited-edition collection
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