Marketing
July 16, 2019
Barneys spotlights influencers like @your.gal.shan on its blog. Image credit: @your.gal.shan
By Sarah Ramirez
Although social media engagement has declined, interactions on influencers’ sponsored Instagram posts outpace non-sponsored content, underscoring the importance of authenticity in influencer marketing.
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","iv":"11755ea06e94adaa36efad7c31cd756e","s":"cd0a0d944b13efb1"}
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