Marketing
July 15, 2019
Net-A-Porter has launched Net Sustain. Image courtesy of Net-A-Porter
By Staff reports
Luxury labels are looking to the future by positioning themselves as inclusive, thoughtful and authentic in recent branding efforts.
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","iv":"d1e4a978d38958ca2f467298581a0b4b","s":"fc09796286c1f18a"}
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