Automotive
July 15, 2019
Cadillac Live is one part personal shopper, one part live interactive digital showroom. Image courtesy of Cadillac
By Sarah Ramirez
As ecommerce continues to see exponential growth, luxury automakers need to adapt and leverage digital tools to improve the customer experience.
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","iv":"d32ed02216b073c9546ef8a9edd077f3","s":"8701f14b4fcb781b"}
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