Fragrance and personal care
July 11, 2019
The Estée Lauder x Kith collaboration spotlights natural beauty. Image credit: Estée Lauder
By Sarah Ramirez
Consumer preferences are shifting towards personal care products that promote health, wellness and diversity as society has started to embrace a broader definition of beauty.
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","iv":"12772b8d703f18082968e588577aecb8","s":"fd1af0353bb02804"}
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