Marketing
July 9, 2019
Forevermark's new campaign stars real couples. Image credit: Forevermark
By Staff reports
Luxury brands enlisted influencers and user-generated content to better engage consumers and share their brand story through social media.
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","iv":"372dec6d4fb64fdf6f09542a01c5a02e","s":"6be4e3ee5f24ea5b"}
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