Marketing
July 5, 2019
Hodinkee is one of many luxury businesses to jump on Apple Business Chat. Image credit: Hondinkee
By Brielle Jaekel
While WeChat has become such a prolific force in China, Western brands are rethinking how to interact with consumers via text message by leveraging Apple's Business Chat.
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