Marketing
July 5, 2019
Hodinkee is one of many luxury businesses to jump on Apple Business Chat. Image credit: Hondinkee
By Brielle Jaekel
While WeChat has become such a prolific force in China, Western brands are rethinking how to interact with consumers via text message by leveraging Apple's Business Chat.
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