Luxury Daily
The authority in luxury news.
Nov. 22, 2024
  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. EssilorLuxottica establishes Inclusion Committee
  3. Follow @LuxuryDaily for the latest in luxury news
  4. Louis Vuitton opens applications for biennial Watch Prize
  5. Roche Bobois furnishes boutique resort in Turks and Caicos
  6. Ambassador-led storytelling carries holiday campaign from Boucheron
  7. Women now represent 13pc of global billionaire class: Altrata
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  10. 2024: The challenge for luxury amid global and regulatory changes
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Luxury Memo special reports

Content marketing in luxury – Luxury Memo special report

July 3, 2019

Cover of Net-A-Porter's magazine. Image credit: Porter

 

By Brielle Jaekel

The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Hublot nods to tennis champion Novak Djokovic with custom chronograph
  2. EssilorLuxottica establishes Inclusion Committee
  3. Follow @LuxuryDaily for the latest in luxury news
  4. Louis Vuitton opens applications for biennial Watch Prize
  5. Roche Bobois furnishes boutique resort in Turks and Caicos
  6. Ambassador-led storytelling carries holiday campaign from Boucheron
  7. Women now represent 13pc of global billionaire class: Altrata
  8. Luxury Unfiltered: Hermès and Patek Philippe prove trust is the true luxury
  9. Off the Cuff: A Q&A with Steinway & Sons' Ben Steiner
  10. 2024: The challenge for luxury amid global and regulatory changes
VIDEOS
More Videos

MORE IN Luxury Memo special reports
Chinese ecommerce – Luxury memo special report
Addenda to Luxury Daily, Altiant luxury consumer research report with COVID-19 effect
Luxury Outlook 2020 – Luxury Memo special report
Digital in real estate – Luxury Memo special report
Alternative materials – Luxury Memo special report
Cities of luxury: Shanghai – Luxury Memo special report



RECENT ARTICLES
Follow @LuxuryDaily for the latest in luxury news
Off the Cuff: A Q&A with Steinway & Sons’ Ben Steiner
Roche Bobois furnishes boutique resort in Turks and Caicos

Hublot nods to tennis champion Novak Djokovic with custom chronograph
Louis Vuitton opens applications for biennial Watch Prize
Women now represent 13pc of global billionaire class: Altrata