Marketing
July 1, 2019
Technology and personal interactions perform a delicate dance in luxury marketing. Image credit: Cunard
By Sarah Jones
NEW YORK – Even though technology is taking over some aspects of brand interactions, the continued importance of human service cannot be overlooked.
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","iv":"c4a60a13cbbb14ed1598d2e4650c99bf","s":"8080353355daead2"}
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