Marketing
July 1, 2019
Technology and personal interactions perform a delicate dance in luxury marketing. Image credit: Cunard
By Sarah Jones
NEW YORK – Even though technology is taking over some aspects of brand interactions, the continued importance of human service cannot be overlooked.
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","iv":"90005e2af6967e6af34ac0350187d0b7","s":"621ee461d618c30f"}
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