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Luxury Memo special reports

Content marketing in luxury – Luxury Memo special report

June 27, 2019

Cover of Net-A-Porter's magazine. Image credit: Porter

 

By Brielle Jaekel

The ubiquitous nature of social media and content platforms has created an overload of messaging. For luxury brands, this makes content marketing more important than ever.

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  1. Balenciaga, Lamborghini share codes in fall collection
  2. Black Friday sales figures reflect consumer resilience: Mastercard
  3. Richemont calls in new CEOs at Jaeger-LeCoultre, Vacheron Constantin
  4. Bentley customizes Bentayga models for The Peninsula Hong Kong
  5. Global campaign from Canada Goose features archival revivals
  6. Flagship stores in cities can attract higher-spending shoppers
  7. LVMH, Louis Vuitton, COVID-19, Sotheby’s, Kim Jones and brand protection webinar
  8. Patou celebrates 110 years with sneaker collaboration
  9. Valentino names Alessandra Andreani CEO South Asia, Australia
  10. Stuart Weitzman highlights inspiring women in new series
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Bentley customizes Bentayga models for The Peninsula Hong Kong
Balenciaga, Lamborghini share codes in fall collection
Richemont calls in new CEOs at Jaeger-LeCoultre, Vacheron Constantin