Marketing
June 24, 2019
Kris Wu in Louis Vuitton Horizon Soft luggage campaign. Image credit: Louis Vuitton
By Sarah Ramirez
Luxury brands Louis Vuitton, Bulgari and Cartier successfully reach digitally savvy Chinese consumers by effectively leveraging influencer relationships and Eastern social media platforms.
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GMwbKIViSyHYJQ1+dUpg+P60gWY8Jm9xW8JTgspzfQ+B\/EBfbIEgz6CzUDU3QtlUkMtrPatMmgkhrTh5rhWZTpayX0T2yfltWjamwPCRxQH9IxtP8zDLIaIAUgN8igZUn+ogNH+amrKqlrN5dqmCroczDNL10nIwKoV93IYrX5aHmKMi6YaU+wOrv6e7XIl2lM7BMS0pOFJ8HYKPmsxdELKwyD0M\/\/0md\/jRndD1fEzE3pEkUUpwz0r5AasLfqS\/KQ8O9WjJoyu\/6OfzrZgbYK1i8u57nqFgR+cm2JfE0reksw936mJycXLoiCUERxATjFGldIndzsSWMwsyoipA1p7w2i7GRHDR4rsTs3\/1ypyELYowtbUT6f8B1Cg\/EVuQnJMPbED+MgY1jHMkPNPtnlBEOaSGALVZ\/\/WCsegGP+qRYo5Z5q2UpXm67vhHEMJMi9GvEmAbqG4bLAHY0rfP2aWgI9Q6mr7kaNffFclkfKFi+OExKUuhMgrUuiJY3G\/fVzf0mGjv71SM8iDdKkYDiTIyXWQVW1WvCh7aICNmelTa0lfQnG9uBrkcdEhjEEUksoQRA9EvYQ2EIcKCwPiPW41GtBKo0u+KqOokYJF5TUHEk+QGFtNQc3FXRJjou031ZnGjSGX119sfItUGa6ZvkJgYQ5T6U4x1I5k0WD6f3QVUphcSV8PcTXUwa0gfx6abwYhnNQW7EIJuSyOdTtrl8SN80OuiHJ0el6nWyaULWLWTZzA2Z76tGGwnU4u8CvchVex2kfb\/PwbXQD5v1sYM2qEwaNdznZzsPvbSANWGM\/3RodnDogX\/qSStDC0IU5VL4w0KMtItr6q\/sEQte1SwHOQLoqRVikSDLI08D3Rm4ynAglyxFA65t7ERUAY0h1Wi5oNqkh6IKnDWipQOiwYFvSaz13mbmheL1nP6J9Lx\/4IlaYBgpnfDjlJd6tjS3sA+INvH38NoC5zjldV6aGelwWAPxuZwuwL\/TgnJBuOG6ki686C0JnZIPfo4YfRVH043a6wVnK2j0XW81a6c\/rIYpCRNLi+FWeNsK0\/f3U\/MyMvxAai5\/2E+EiMBq08pTNppG7xvMPo9X9gDydaHHERsvNTZC8pjZyVDQOqYbVr5f\/oxZ2m5KMH4Nnv6aPuQpAc+Er8Ibdwc9cfcO+DPHSpVUVVS3X6e6pZe7VuCCpjOIskgFptMtlhztyEHKuhedfILJhyt9XZGWEFA3EySO6Rnkv8G1TwxDZapKziKeqiVOkguYUAtABNROkUqMKMd1pDJjJJb+xILg\/K2tDZwhU2QiZXKG4Ldi215eX+Y9eKU1nxo7+Cz\/fJmlsxQDr72yBoHN1OcW3C5CsqWnOPxpkKY69tjfQfH03x5+lPelNX12jcy4b75ZCPy1\/iKcsqKpG2lnT+nXQlGvlttR2MOT5ADhuznR47l6jPBZQlCmY0iMWxpgNYdfw6nrA8iuXwTmdpnug1qJ0yuicKbWKOyXY62Tg4equHu3zz\/zYOGnZjFD+UICj0vM4wBrVJrgNVHv8bO5O3Bvtam9AbvFYFCjvLXmtx1U+2Jvr70ETEEhf1TG1nv+rq4dW48c2c6jDS7U1ye6DvAzaRxdO8L8KZTLYOMcfTpP+jpmMM61u18vlgRRHz0HOIKFoY+ucFE7MG8IXTVP2QH3zu3QldPvlnmF16IFQ8dVzMCXS\/0\/l3Sq2oUvHec3EjlmwlYWdXC\/XX6haKOi7yX67Aabg5lOGFpcX2GH6vCnakSnYr6IbYvCxRhLEHQ\/RcwgnoKf4qzXZQQj03OHeSVm8ti1YntXgKr5uPipcMrI5aMqTYjQXr\/out437Ug40LPXbTOeWUVUqOY9ozrWKCuCRoOvvAtNFbnMiZ1jpBWYpShTsmARnVtHVydLu96Cxqmc\/tYv+2PJk+EJOfR2BJMoYM6Z1Nam57e3QgEeehWb8+jdHngBjA5WfOtVVbHI4UyWjD7WxGcDhQ3D3KMEzeCmhRTiP4VKx9wmPweehreMWHZwD1+F\/unNIVq1Nrq5u6vBbc9KHn2msERF55YfS6qsF0v5swz3Aj\/dRifeql6ujacWA+V+mFcRO8NXxPPtuf43ABOW0LKH\/XJ9SVvkoqNJcQzXrdrin1WX0tYuEkoYs3ULnnDXQHhquWGNrRYLa5uoeW36eAv21RKUCPdzMWtu2A182OWoD\/rFCrZHWTM4hfZH2ToPE380eQoFygonPN00JplS1dv6cWuFpZ2zkCqgxnw58y1Y3JDq4K3xgX5R8ifDHwr8CJF0UI+FVtuUjAhjC+vaMEBmlaXe9ndVYuVc7siJ4YwfmvcjlZRb2o4Ig1TVrN7FzG9sWfut\/hYQr+nAE6lG\/UZxLwfc9598dD7dIIzG1GanRmjDfG8gX2Hoe4g7t615nZGq3N6ezuC+ZAZRzW55U3sFcxWq9AnGz8rdBdporBKY6JI9G2xBGYl1qAL4QMd\/O1zwQ8aGa3ayTzOx081D2gs1ntSiP4JID0veKPKZtStwNGucC5\/t0wNm10rbaRsEs6uJbChzNx31XmyOcKujoouG0gqC8ddo52wq3L0exCORwt44lENf4tMw\/U3o1u6LnOyGQDwGXVcbtpeFyj4ccUUdCSepoOW+X3aDCaIdttSoKF7OmgE01eQMpx0TSLsK1CTfY7Vj35u9mrvkVXcbtPf4wJgN57wSAxTh2DRXFkqBbo\/v626Fg2ZJsWHFEkR4Hx\/z+WmxL0jFyCzJWzWaovo+THRxUcnSrLeOJcgtpArhdkLrxv7xECgIZQ8YZKNrNf7HS8cekmrHIt59uixBsgOaqU5Bog2IN+Pr\/9QYaaP9kDoONe27VPiiuO9TmVE326V7NwXwfJoDp5Mxo7wnVh\/dxOzklG\/QV5wVHB9zZ6yH6zQ5zFVRZDBpn9Yab7ww21Ndhtz9aGAIlyrtWbrHjS6E+ag\/6oBGPYYY2Wjgqmr\/QHF29meAlf\/JNH8H3KdKviIXsT8D4Uj7Ai18lkE4TODzzqFVP\/5KwG9ndNmdxTo62nLMc6bOT4HsHVvcj4BscT+JUJhjnYIcXG6KwsRqYpmhAdmJqM9Edhvu0dhiCK\/m+TY+nNifwSjONUY\/6Tw2yZbhIhnLmjTAJc3s+tDttoggBWCb\/ctl0Xg1dVonW0+X1aPy8lZEJCEwV+p2KwmbHh1Mtxwsfx+HzLOUf3c0R\/73FEsT07xnGzgZZMTqkkVzcsn9T+aestg30DYHiAQGQlUzXgWAqQV6G0qAL7UbzBDuvb7Oraams4mtkVszAuB7RL0rPcQ8HoW1whP4snaXGSWjwBSCAEpba\/XEcggTEx0uYK\/jqhAyraGYRsD9yi4PQm18+c+cxA8pbSWs\/TNlpRJnAnKg130FWn8k4BgtlzldLf4hPSmFbBCPIkRAmWYEEsawVHaJpJG186Fi0tsS5TBi9nPhrkt1kCI6DSlXlDvAlYPG\/zNoxGnZvf\/2WpbY1C3KZ\/4mxqkuhvlhw\/4R44clujObULNrwPM9EFaOTuDHVCTHClpsL4mpvSJdc6x3jPZOuaft5qncJBJczL\/3amfjf5bnkvBpGqbYc2r1OGHqujUs4Y\/EMrnJC9Sv\/ArYZO+G\/UqYIRGoB1lrTj201\/neKaN+3iU+mXAAphKB1YOqLsM+9HyP6uoZVZyAaZaTq0ggtX2VRzvhnMpw9Hr\/nbYqE6fX8oNFscDsuIKodYw\/Xu0ctT2Loa02nvcmL0F1ElB429Q1m8P0IBhspZj1vDwRr49NPFhtcG2NxatMzvy\/szEYgjA47s8a+m0nVuTCE4NSba9UF+479j2kXRdPFHBjxMA4UvitgnXBFVt7FhQ1Ib8DEoqTqQlwnvyxrB5Xlq50Qf4Vjpgw+p3q81TTpEER6RXWTTvXQMQtEQlVrx7UosrMj28DVdWqikvasBTOnenpBtkOmExxDuKUoptz1tiqsA0U3qMMI6r7+u9DLIoSTOZnfww047lsrdwyFruQEiri6xIK5UGYZ01045bOMyI94Npud649sag6qb7aWBkY\/X+OFbzPpRxf\/fkOMbG4","iv":"182372df957385ac073616c7385604ba","s":"5ad030ad49d9e9b9"}
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