Marketing
June 24, 2019
Kris Wu in Louis Vuitton Horizon Soft luggage campaign. Image credit: Louis Vuitton
By Sarah Ramirez
Luxury brands Louis Vuitton, Bulgari and Cartier successfully reach digitally savvy Chinese consumers by effectively leveraging influencer relationships and Eastern social media platforms.
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","iv":"345d6ab9041931a330cf4448f2e42f30","s":"53eff7cde1c394e1"}
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