Marketing
June 21, 2019
Only about half of luxury consumers are satisfied with brands' marketing. Image credit: Michael Kors
By Sarah Jones
Luxury brands are struggling to market to the affluent population, as only about a third of wealthy consumers say they are pleased with how they are targeted.
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","iv":"e656f48c79322d1bcd50c8aa2a2d3f29","s":"e27ee2be5df9fd9b"}
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