Retail
June 12, 2019
Retailers and brands need to focus on customer needs. Image credit: Secoo
By Brielle Jaekel
NEW YORK – Feedback and insights from customers are an important part of discovering what they need and want, but there is a vital method of doing so to ensure accuracy.
{"ct":"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","iv":"fe5d8a42c21461a81cff744d3d13bf71","s":"b12a8f696764bce3"}
Share your thoughts. Click here